Why Your Sales Pitch is Putting People to Sleep (And How to Wake Them Up with Buyer Psychology And Human Design)

I’m sitting there, laptop open, ready to be wowed. I’ve signed up for a "game-changing" masterclass from a coach I respect. This is going to be BIG, I think. I'm ready to be lit up. I'm ready for the invitation to click that “buy now” button.

But what happens instead?

I’m nodding off. 💤

And not in that “meditation bliss” kind of way.

This coach, bless her 1/3 heart, is taking me on a research expedition I didn’t sign up for. She’s rattling off data, bullet points, and beta program stats like I’m her intern, not her potential client. It was like she was trying to logic me into a sale.

You know the vibe, right? "Here’s all the info. Here’s how I tested it. Here’s why it works."

She thought she was being thorough.

I thought I was trapped in a Wikipedia article.

And here’s the thing — SHE was probably thinking she nailed it.

Her Line 1 investigator brain was like, “Yes, I crushed that. I gave them everything they need to feel safe and secure in this purchase.”

But here’s the twist…

I’m a 6/2 Splenic Projector.

I don’t care about 27 pages of proof.

I’m not interested in 3 months of beta test data.

I don’t need a spreadsheet to tell me what my spleen already knows.

If she had seen me — actually seen me — she would have known I needed:

✨ Vision. Purpose. A glimpse of the bigger picture.
✨ Language that says, “I see you as the leader you are becoming.”
✨ An invitation to join something meaningful, not another info-dump.

Here’s the thing, boo:

You’re probably out here selling to YOURSELF instead of your client.

💥 Line 1s are selling to everyone like they’re Line 1s.
💥 Line 3s are selling with “just try it, you’ll see” logic.
💥 Line 5s are out here shouting, “Here’s the one problem-solver you’ll ever need!”
💥 And my fellow Line 6s are tossing out “legacy” vibes like everyone’s playing the long game.

But guess what? Your clients are NOT all your profile line.

This is the wake-up call: They do not process decisions the same way you do.

When I realized this, it hit me like a lightning bolt (Splenic wisdom, am I right?).
That’s why I created this Buyer Psychology guide for you, my soulfam. Because you need to know how each line processes decisions and what language makes them feel seen, heard, and ready to buy.

You’re likely doing what that 1/3 coach did to me.

You’re selling to yourself instead of your soulmate clients.

Here’s what’s happening under the hood:

• If you’re a Line 1, you’re info-dumping.
• If you’re a Line 2, you’re hoping people just "get it" without you having to explain it.
• If you’re a Line 3, you’re making everything sound like an experiment.
• If you’re a Line 4, you’re leaning on “community vibes” but forgetting to lead.
• If you’re a Line 5, you’re positioning everything as a "solution" but not everyone is problem-focused.
• If you’re a Line 6, you’re talking legacy and vision, but some of your clients just want to feel seen today.

And you know what happens when you only speak from your profile line?

People scroll.

People ghost.

People leave the chat.

Here’s the cheat code: Each profile line has a unique psychological driver.

If you understand these, you will have people saying, “I don’t know why, but I’m in.

Here’s my credit card.”

Here’s how to crack the code:

🔥 Line 1 — The Creatrix (aka The Investigator / Researcher)

They Need: Certainty, proof, and rock-solid knowledge.

Archetype Flavor: The Creatrix is building her foundation. She craves structure, security, and the assurance that this thing is real, valid, and works.

🕵️‍♀️ How to Sell to Her:

• Use case studies, stats, and data.
• Have an FAQ that answers every possible question.
• Be transparent about your methods and why they work.

🚫 Don’t: Be vague, mysterious, or expect her to “just trust you.” Creatrixes don’t play that game.

🔥 Line 2 — The Creative Muse (aka The Natural / Hermit)

They Need: Recognition and simplicity.

Archetype Flavor: The Creative Muse is naturally talented but doesn’t know it. She needs to feel called in — not chased. She’ll act when she feels seen.

🔮 How to Sell to Her:

• Say, “This offer is calling in those who already feel it in their soul.”
• Create simple, no-fluff offers that don't require a PhD to understand.
• Keep your messaging clean, concise, and inspired.

🚫 Don’t: Chase her, over-explain, or try to “convince” her. If she doesn’t feel it, she’s gone.

🔥 Line 3 — The Wild Woman (aka The Experimenter / Martyr)

They Need: Freedom to try, fail, and explore.

Archetype Flavor: The Wild Woman is here to explore the edges of life, to try things, break them, and make them better.

🎢 How to Sell to Her:

• Offer trial periods, refund guarantees, and risk-free options.
• Use phrases like, “Try it and see for yourself.”
• Share real, raw stories about your own messy journey.

🚫 Don’t: Promise perfection. The Wild Woman knows nothing is perfect, and if you claim it is, she’s out.

🔥 Line 4 — The heARTist (aka The Networker / Opportunist)

They Need: Community, belonging, and connections.

Archetype Flavor: The heARTist thrives on relationship energy. She buys when she feels connected to you, your mission, or your people.

🤝 How to Sell to Her:

• Highlight the “tribe” or “community” element of your offer.
• Use testimonials from other clients to create FOMO.
• Frame the offer as a chance to be part of something bigger than herself.

🚫 Don’t: Make it all about you. It’s about the network, the community, and the people.

🔥 Line 5 — The Queen (aka The Hero / Problem-Solver)

They Need: Clear solutions to their biggest problems.

Archetype Flavor: The Queen is here to lead. She wants solutions, not stories. If you promise to “fix it fast,” she’s in.

⚡️ How to Sell to Her:

• Position your offer as the "one solution" she’s been searching for.
• Use headlines like, “Here’s the answer to X problem.”
• Be clear, concise, and confident.

🚫 Don’t: Over-explain or use vague, wishy-washy language. The Queen is here for clarity, not clutter.

🔥 Line 6 — The Goddess (aka The Role Model / Visionary)

They Need: Legacy, transformation, and purpose.

Archetype Flavor: The Goddess sees the bigger picture. She’s playing the long game. She wants purpose, depth, and impact.

🌠 How to Sell to Her:

• Use phrases like, “This isn’t just for now, it’s for your legacy.”
• Tap into big vision messaging that makes her feel part of something meaningful.
• Position your offer as a shift into a new era, chapter, or evolution.

🚫 Don’t: Focus only on short-term wins or shallow benefits. She’s playing chess, not checkers.

This is your cheat sheet, but if you want to go deeper…

There’s a full breakdown of all 6 profile lines, buyer psychology, and exact scripts inside the Soulprism Wisdom Vault.

You’ll learn:
💎 How to write a Line 3 CTA that converts.
💎 How to craft a Line 5 "problem-solver" headline.
💎 How to create marketing that makes a Line 2 feel seen (without chasing them).

This isn’t fluff. This is precision.

If you’re tired of throwing spaghetti at the wall, trying to "speak to everyone," or hearing crickets on your offers — this is your moment.

🚪 Enter the Vault.

🎉 Get the guide.

🔮 Watch your copy start printing cash.

With love, devotion, and an unshakable belief in your brilliance,
Tammy Mack

6/2 Splenic Projector, Role Model in the Making 💎