Mercury Cazimi happens once a year, it can give us maximum clarity. Crystal clear communication. Inner knowing.

It had me thinking, There's a way to be visible that doesn't require performing.

A way to claim authority without the noise.

A way to be found by the right people without feeding any algorithm.

It's called Generative Engine Optimization (GEO).

And it's literally designed for people like us. Projectors, Manifestors, Reflectors, Neurospicies, introverts, soul-led creators who are done with the hamster wheel.

You know SEO? Optimizing to rank on Google's search results?

GEO is different. It's about optimizing your content so that AI systems cite you in their answers.

Here's the difference:

SEO: "My blog ranks #1 for 'Human Design Gates'"

GEO: "When someone asks Claude about Gate 41, my blog appears in the answer"

And honestly? GEO is way more aligned with how I actually work.

I don't post daily. I don't chase trends, I set them.

And I do have deep expertise. I do have comprehensive systems. I do have frameworks nobody else owns.

GEO rewards exactly that.

1. It's About Depth, Not Frequency

You don't need to post constantly. You need to be findable.

You make your existing work citable so AI systems can recognize and reference it.

That's deep work. That's what we actually do. It's kinda magical if you vibe with that!

2. It's About Being Invited In, Not Chasing

With traditional marketing, you're always pushing. "Look at me! Follow me! Buy from me!"

With GEO, you structure your expertise so AI systems find you. People discover you through those recommendations and then invite you in.

That's peak soul-led energy.

3. It Works With Your Actual Rhythm

I work in intense spurts when I'm lit up (hello, 6/2 Splenic Projector with a defined Will Center).

GEO works with that: 1 hour optimizing one piece of content that's cycled twice a year, then rest. Do it again next week. I have been doing this for about 5 years now!

That's why I love creating a cyclical ecosystem biz! Every week, month, year, same system, leveled up.

4. It Solves the Real Problem

You're not invisible because your work isn't good. You're invisible because AI systems can't easily find and cite you.

That's fixable. And it's simple.

I'm not some finished guru with all the answers figured out. I'm learning this as I go.

But here's what's working so far:

Step 1: Built a Master Hub

I created one comprehensive page that explains my entire 64-gate system. How the gates connect. Why this matters for soulpreneurs. What programming partners are.

This became the central authority page everything links back to.

(You can see it here: The Human Design Gates: Your Cyclical Blueprint →)

Step 2: Added FAQ Schema (The Secret Sauce)

This is the technical part, but don't let that scare you.

FAQ schema is basically structured data that tells AI: "Here are Q&As about this topic that you can cite directly."

Instead of AI having to parse my writing, they can extract my answers exactly.

Here's the magic: I used a ChatGPT template to generate it. 5 minutes per gate.

Step 3: Verified It Works

I took my Gate 41 blog, added the schema, and ran it through Google Rich Results Test.

Result: "FAQ: 1 valid item detected" ✅

Google could read it. AI systems can definitely read it.

Step 4: Requested Indexing (Just to Be Sure)

Google needed to know these pages exist. I requested indexing through Google Search Console.

A few minutes later: "URL is on Google" ✅ "Page is indexed" ✅

Now? AI systems can find and cite my work.

Step 5: Created a 2-Hour Weekly System

Every week, I spend 1 hour optimizing one teaching blog gate (the one the sun is currently in):

• Add/improve FAQ section (15 min)

• Add FAQ schema code (20 min)

• Add programming partner links (15 min)

• Test for citations (20 min)

That's it. Rinse. Repeat. Next week, next blog.

In one year all my blogs (I have over 200) will be optimized.

By year 2, I'm the undisputed authority.

Let's work smarter, not harder my friend!!

I don't gate keep information.

I could act like I have it all figured out and sell you a $997 course.

But that's not how I work.

I believe in teaching as I learn.

Because the people who need this most? They're the ones like me:

• Tired of the social media hamster wheel

• Have real expertise but feel invisible

• Want to be recognized without being loud

• Are building soul-led businesses that don't require constant performance

You don't have to choose between being visible and being authentic.

You don't have to choose between claiming authority and staying humble.

GEO gives you a third option: Be clear. Be strategic. Be found.

This isn't rocket science. You probably already have most of what you need.

Step 1: Know Your System

What do you have deep knowledge about? What framework do you own? What questions do people ask you repeatedly?

For me, it's human design, astrology, energetic practices, new paradigm business, and omg, so much more.

For you, it might be:

• A methodology you teach

• A framework you've created

• A unique perspective on your niche

• A system you've developed

Identify that. That's your starting point.

Step 2: Make It Findable

Organize it so AI can understand it:

• Create a hub page that consolidates everything

• Link related content to each other

• Add FAQ sections with clear Q&As

• Use structured data (FAQ schema)

Step 3: Keep It Simple

You don't need a massive overhaul. Start with 5-10 of your best pieces of content.

Add FAQ schema. Add internal links. Test on ChatGPT, Perplexity, Claude.

See what gets cited. Double down on what works.

Step 4: Commit to a Rhythm

2-3 hours a week. Same time every week. Build it into your system.

It compounds. By month 3, you'll see traction. By month 6, you're recognized.

Step 5: Let It Work

The magic isn't in perfection. It's in consistency and clarity.

You're not chasing. You're just making your expertise findable.

Yes, being cited in AI systems is cool AND...

✨ The right people find you. Through AI recommendations. That's invitation energy.

✨ You're not exhausted. 2 hours a week beats the content hamster wheel every single time.

✨ Your authority is undeniable. When AI cites you, it signals to people that you're legit.

✨ It compounds. By year 2, you have a massive moat that competitors can't easily replicate.

But the real win?

You stop feeling invisible.

You stop wondering if your work matters.

You stop feeling like you have to constantly chase visibility.

Instead, you just do the work. You organize it clearly. And you let the right people find you.

That's soul-led business.

One More Thing

If you're a Projector like me, or anyone who's been hiding their expertise because the "be loud and visible" game felt gross?

This is our moment.

You don't have to become someone else.

You don't have to post daily or perform constantly.

You just have to be clear and strategic.

And you don't have to figure it out alone. I'm learning this too, and I'm sharing everything that works.

If you want to explore this deeper:

→ Read my post on Death to Pain-Point Marketing (because GEO is the antidote to all that fear-based visibility stuff)

→ Check out my Offer Glow-Up Workflow (proof that I use systems, not constant content)

→ If you're building on Systeme.io like me, here's my [affiliate link](systeme link) (full transparency: I get a small commission, but I genuinely love this platform for managing blogs + funnels + emails all in one place)

It's time to take up space my friend, and it doesn't mean you have to be loud and proud. Sometimes it's more mysterious and mystical.

Tammy Mack

6/2 Projector Building a Visibility System That Actually Works

Founder, Soulprism Collective

Teaching soul-led entrepreneurs how to be seen, heard, and recognized without feeding the algorithm.